NVAA Headquarters

Address: 4600 Fairfax Drive, Ste. 604, Arlington, VA 22203
SEMINAR: "Renters by Choice: Winning Strategies for Marketing to New Renters" _________ DATE: July 24, 2018 TIME: 11:00 AM -12:15 PM LOCATION: NVAA Headquarters, 4600 Fairfax Drive, Ste. 604, Arlington, VA 22203 PRICING: $25 Members $35 Non-Members | $250 Seminar Sponsor PRESENTER Shay Onorio President & Partner RED THINKING DIGITAL| BRAND STRATEGY | DESIGN ________________________ It's Summer. A time to relax and take a vacation, right? Perhaps, but, in the quest for new renters the competition isn't taking time off. Want to gain an edge on the competition in the rental market? Join NVAA as we host an exclusive seminar ideal for apartment owners and managers presented by Red Thinking LLC. marketing and branding executive, Shay Onorio, on July 24, 2018, entitled, "Renters by Choice: Winning Strategies for Marketing to New Ren Any experienced landlord will tell you, vacant rentals are expensive and competition for new renters, intense. Given this reality, skilled property managers use a diverse range of marketing tactics in order to reach new renters and fill vacant rentals. Today's Rental Market is complex and diverse: ►Past generations were raised to believe you bought your first condo or townhome and then moved into a suburban neighborhood with 2 wife/husband, 2 kids and a dog. ► That has changed. Renters now run the gamut from mid 20’s to mid 60’s. The generation that went after the white picket fence wants to downsize, but they don’t deem themselves old enough for an active adult community. 55 is too young for that. ►With more renters by choice, people are not just walking into their apartments and shutting their doors. They want to get to know their neighbors. They still want a community. ►And no matter the age, they’re not picking up the newspaper to find what they’re looking for. They’re visiting areas they've visited and captured on mobile first, desktop second. ►The millennial is open to renting in a community with any age group…as long as their interests and needs overlap. So, how do you market a property that appeals to such a wide age range and what amenities appeal to this broad group of individuals. Join us on July 24th as we explore answers and approaches to these questions and more…

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